Jordan Peterson, a Canadian clinical psychologist and professor of psychology, first gained widespread attention in 2016. He posted a series of YouTube videos criticizing the Canadian government's Bill C-16, which proposed adding gender identity and expre

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His stance sparked a heated debate about free speech and political correctness, pushing Peterson into the public eye. He then used his new-found fame to discuss his views on topics like identity politics, psychology, and cultural theory.

In 2018, Peterson published "12 Rules for Life: An Antidote to Chaos," an advice book that blends psychology, philosophy, personal anecdotes, and interpretations of biblical stories. The book was a bestseller, further increasing his fame. He also frequently appears on podcasts and interviews, where his viewpoints continue to gain attention and sometimes stir controversy.